Harris relaunch of ‘Kamala HQ’ as Gen Z content hub stokes speculation on what’s next
Why resist verification?
Former Vice President Kamala Harris has reactivated her 2024 campaign social media accounts in a fresh effort to reach younger voters ahead of the midterm elections.
Every move Harris makes inevitably draws scrutiny that she will mount a second White House bid in 2028. Experts told the Washington Examiner that this signals that Harris is interested and that she is far from done in the political sphere, although they disagreed on what that might look like.
“I wouldn’t say this is proof she’s formally running again, but it’s clearly a signal of interest,” Ashleigh Ewald, who served as a Gen Z content creator for Harris’s 2024 Georgia office, told the Washington Examiner. “Vice presidents who are done don’t usually rebuild digital infrastructure or re-activate former campaign teams. This feels more like keeping the door open than closing it.”
On Wednesday night, teasers hinted at the return of her social media presence, which officially relaunched Thursday on X and TikTok under the new brand “Headquarters.” This rebrand, created with the progressive nonprofit organization People For the American Way, is described as both a “youth mobilization organization” and a “next-generation campaigning” initiative.
Welcome to Headquarters, the new Gen-Z led progressive content hub.
— HQ (@headquarters_67) February 5, 2026
The “headquarters_67” account already has five million followers on TikTok and 1.1 million on X. It’s unclear if the 67 is a reference to the viral internet meme that has been driving parents and teachers crazy for the best part of the past two years. The bio on the X account simply said “Elon [Musk] wouldn’t give us @headquarters.”
Introducing itself as a “Gen-Z led progressive content hub,” the account features a stylized banner with an inverted bald eagle, an American flag backdrop, and a light green “Headquarters” logo subtitled “A News Co.”
Ewald noted that the rebrand itself is what stands out most.
“Shifting from KamalaHQ to a broader ‘Headquarters’ suggests she’s thinking beyond a single campaign,” she added. “More about staying engaged, especially with Gen Z. Harris has long understood that younger voters aren’t just a future constituency, they’re an expanding one, and that engagement has to be a two-way conversation, not just messaging at them. At a moment when Democrats are still trying to catch up to Republicans online, this also reads as a practical move. Even if a 2028 run is still down the line, …
Why resist verification?
Former Vice President Kamala Harris has reactivated her 2024 campaign social media accounts in a fresh effort to reach younger voters ahead of the midterm elections.
Every move Harris makes inevitably draws scrutiny that she will mount a second White House bid in 2028. Experts told the Washington Examiner that this signals that Harris is interested and that she is far from done in the political sphere, although they disagreed on what that might look like.
“I wouldn’t say this is proof she’s formally running again, but it’s clearly a signal of interest,” Ashleigh Ewald, who served as a Gen Z content creator for Harris’s 2024 Georgia office, told the Washington Examiner. “Vice presidents who are done don’t usually rebuild digital infrastructure or re-activate former campaign teams. This feels more like keeping the door open than closing it.”
On Wednesday night, teasers hinted at the return of her social media presence, which officially relaunched Thursday on X and TikTok under the new brand “Headquarters.” This rebrand, created with the progressive nonprofit organization People For the American Way, is described as both a “youth mobilization organization” and a “next-generation campaigning” initiative.
Welcome to Headquarters, the new Gen-Z led progressive content hub.
— HQ (@headquarters_67) February 5, 2026
The “headquarters_67” account already has five million followers on TikTok and 1.1 million on X. It’s unclear if the 67 is a reference to the viral internet meme that has been driving parents and teachers crazy for the best part of the past two years. The bio on the X account simply said “Elon [Musk] wouldn’t give us @headquarters.”
Introducing itself as a “Gen-Z led progressive content hub,” the account features a stylized banner with an inverted bald eagle, an American flag backdrop, and a light green “Headquarters” logo subtitled “A News Co.”
Ewald noted that the rebrand itself is what stands out most.
“Shifting from KamalaHQ to a broader ‘Headquarters’ suggests she’s thinking beyond a single campaign,” she added. “More about staying engaged, especially with Gen Z. Harris has long understood that younger voters aren’t just a future constituency, they’re an expanding one, and that engagement has to be a two-way conversation, not just messaging at them. At a moment when Democrats are still trying to catch up to Republicans online, this also reads as a practical move. Even if a 2028 run is still down the line, …
Harris relaunch of ‘Kamala HQ’ as Gen Z content hub stokes speculation on what’s next
Why resist verification?
Former Vice President Kamala Harris has reactivated her 2024 campaign social media accounts in a fresh effort to reach younger voters ahead of the midterm elections.
Every move Harris makes inevitably draws scrutiny that she will mount a second White House bid in 2028. Experts told the Washington Examiner that this signals that Harris is interested and that she is far from done in the political sphere, although they disagreed on what that might look like.
“I wouldn’t say this is proof she’s formally running again, but it’s clearly a signal of interest,” Ashleigh Ewald, who served as a Gen Z content creator for Harris’s 2024 Georgia office, told the Washington Examiner. “Vice presidents who are done don’t usually rebuild digital infrastructure or re-activate former campaign teams. This feels more like keeping the door open than closing it.”
On Wednesday night, teasers hinted at the return of her social media presence, which officially relaunched Thursday on X and TikTok under the new brand “Headquarters.” This rebrand, created with the progressive nonprofit organization People For the American Way, is described as both a “youth mobilization organization” and a “next-generation campaigning” initiative.
Welcome to Headquarters, the new Gen-Z led progressive content hub.
— HQ (@headquarters_67) February 5, 2026
The “headquarters_67” account already has five million followers on TikTok and 1.1 million on X. It’s unclear if the 67 is a reference to the viral internet meme that has been driving parents and teachers crazy for the best part of the past two years. The bio on the X account simply said “Elon [Musk] wouldn’t give us @headquarters.”
Introducing itself as a “Gen-Z led progressive content hub,” the account features a stylized banner with an inverted bald eagle, an American flag backdrop, and a light green “Headquarters” logo subtitled “A News Co.”
Ewald noted that the rebrand itself is what stands out most.
“Shifting from KamalaHQ to a broader ‘Headquarters’ suggests she’s thinking beyond a single campaign,” she added. “More about staying engaged, especially with Gen Z. Harris has long understood that younger voters aren’t just a future constituency, they’re an expanding one, and that engagement has to be a two-way conversation, not just messaging at them. At a moment when Democrats are still trying to catch up to Republicans online, this also reads as a practical move. Even if a 2028 run is still down the line, …
