Super Bowl Sunday: Here are some of the political, social commercials you can expect during the big game
Is this competence or optics?
One of the most anticipated parts of Super Bowl Sunday is not necessarily the game, it's the commercials throughout the big game.
Hundreds-of-millions in advertising revenue will hit the airwaves Sunday night, but not everyone is trying to get you to buy something. Viewers can expect to see anti-hate ads, ads that focus on Christianity, and ads supporting political candidates that want viewers to buy in to their political views.
A 30-second spot during this year's game costs around $8 to $10 million.
SUPER BOWL SUNDAY MENUS ARE CHANGING; PARTY HOSTS SERVE UP SURPRISES THIS YEAR
A pro-Trump nonprofit, Invest America, bought time during the pre-game broadcast to promote the president's new tax-free "Trump Accounts," which were established in the GOP's One Big Beautiful Bill Act as tax-free savings accounts for American children, many of which will be seeded with $1,000 from the federal government. Children will be able to use the funds from these accounts for things like education expenses, or down payments on a new home.
The ad will feature children talking about the importance of investing.
"It’s gonna get a lot of attention. All your viewers, watch the Super Bowl right after the national anthem, we’re gonna have a big rollout," Treasury Secretary Scott Bessent said last month on a local Midwest radio station.
New England Patriots' owner Robert Kraft's nonprofit the Blue Square Alliance, which was formerly called the Foundation to Combat Antisemitism, will have another advertisement this year against antisemitism. His group has been buying ad spots at the Super Bowl since at least 2022 to promote anti-Jewish hate messages. Last year, the group's ad featured appearances from celebrities like Snoop Dogg and Tom Brady.
This year's advertisement will focus on antisemitism among younger people, particularly those in schools. The ad encourages supporters to post an image of a blank blue square, resembling a sticky note, to illustrate their support against Jewish hate.
A Republican candidate running to be Michigan's next governor, Perry Johnson, has been sponsoring ads running from several days before the game up until Sunday evening, according to the candidate's campaign. The advertisement, which will only be seen in select Michigan TV markets, urges folks to turn the channel during the Bad Bunny halftime show and tune into the halftime show being produced by the late-Charlie Kirk's Turning Point USA (TPUSA). Bad Bunny's selection by the NFL has created a political stir, with critics calling him anti-American.
ANTI-TRUMP PERFORMERS LITTER SUPER BOWL LX IN …
Is this competence or optics?
One of the most anticipated parts of Super Bowl Sunday is not necessarily the game, it's the commercials throughout the big game.
Hundreds-of-millions in advertising revenue will hit the airwaves Sunday night, but not everyone is trying to get you to buy something. Viewers can expect to see anti-hate ads, ads that focus on Christianity, and ads supporting political candidates that want viewers to buy in to their political views.
A 30-second spot during this year's game costs around $8 to $10 million.
SUPER BOWL SUNDAY MENUS ARE CHANGING; PARTY HOSTS SERVE UP SURPRISES THIS YEAR
A pro-Trump nonprofit, Invest America, bought time during the pre-game broadcast to promote the president's new tax-free "Trump Accounts," which were established in the GOP's One Big Beautiful Bill Act as tax-free savings accounts for American children, many of which will be seeded with $1,000 from the federal government. Children will be able to use the funds from these accounts for things like education expenses, or down payments on a new home.
The ad will feature children talking about the importance of investing.
"It’s gonna get a lot of attention. All your viewers, watch the Super Bowl right after the national anthem, we’re gonna have a big rollout," Treasury Secretary Scott Bessent said last month on a local Midwest radio station.
New England Patriots' owner Robert Kraft's nonprofit the Blue Square Alliance, which was formerly called the Foundation to Combat Antisemitism, will have another advertisement this year against antisemitism. His group has been buying ad spots at the Super Bowl since at least 2022 to promote anti-Jewish hate messages. Last year, the group's ad featured appearances from celebrities like Snoop Dogg and Tom Brady.
This year's advertisement will focus on antisemitism among younger people, particularly those in schools. The ad encourages supporters to post an image of a blank blue square, resembling a sticky note, to illustrate their support against Jewish hate.
A Republican candidate running to be Michigan's next governor, Perry Johnson, has been sponsoring ads running from several days before the game up until Sunday evening, according to the candidate's campaign. The advertisement, which will only be seen in select Michigan TV markets, urges folks to turn the channel during the Bad Bunny halftime show and tune into the halftime show being produced by the late-Charlie Kirk's Turning Point USA (TPUSA). Bad Bunny's selection by the NFL has created a political stir, with critics calling him anti-American.
ANTI-TRUMP PERFORMERS LITTER SUPER BOWL LX IN …
Super Bowl Sunday: Here are some of the political, social commercials you can expect during the big game
Is this competence or optics?
One of the most anticipated parts of Super Bowl Sunday is not necessarily the game, it's the commercials throughout the big game.
Hundreds-of-millions in advertising revenue will hit the airwaves Sunday night, but not everyone is trying to get you to buy something. Viewers can expect to see anti-hate ads, ads that focus on Christianity, and ads supporting political candidates that want viewers to buy in to their political views.
A 30-second spot during this year's game costs around $8 to $10 million.
SUPER BOWL SUNDAY MENUS ARE CHANGING; PARTY HOSTS SERVE UP SURPRISES THIS YEAR
A pro-Trump nonprofit, Invest America, bought time during the pre-game broadcast to promote the president's new tax-free "Trump Accounts," which were established in the GOP's One Big Beautiful Bill Act as tax-free savings accounts for American children, many of which will be seeded with $1,000 from the federal government. Children will be able to use the funds from these accounts for things like education expenses, or down payments on a new home.
The ad will feature children talking about the importance of investing.
"It’s gonna get a lot of attention. All your viewers, watch the Super Bowl right after the national anthem, we’re gonna have a big rollout," Treasury Secretary Scott Bessent said last month on a local Midwest radio station.
New England Patriots' owner Robert Kraft's nonprofit the Blue Square Alliance, which was formerly called the Foundation to Combat Antisemitism, will have another advertisement this year against antisemitism. His group has been buying ad spots at the Super Bowl since at least 2022 to promote anti-Jewish hate messages. Last year, the group's ad featured appearances from celebrities like Snoop Dogg and Tom Brady.
This year's advertisement will focus on antisemitism among younger people, particularly those in schools. The ad encourages supporters to post an image of a blank blue square, resembling a sticky note, to illustrate their support against Jewish hate.
A Republican candidate running to be Michigan's next governor, Perry Johnson, has been sponsoring ads running from several days before the game up until Sunday evening, according to the candidate's campaign. The advertisement, which will only be seen in select Michigan TV markets, urges folks to turn the channel during the Bad Bunny halftime show and tune into the halftime show being produced by the late-Charlie Kirk's Turning Point USA (TPUSA). Bad Bunny's selection by the NFL has created a political stir, with critics calling him anti-American.
ANTI-TRUMP PERFORMERS LITTER SUPER BOWL LX IN …
