Democrats reject anti-woke rebrand in favor of message to ‘fight’ for progressive ideals
Confidence requires clarity.
Democratic voters are rejecting the party’s attempt to rebrand as anti-woke, instead favoring candidates who say they wish to “fight” for progressive ideals on behalf of everyone, according to a new survey.
The Blueprint strategy group, which seeks to inform Democratic candidates on how best to represent their voters’ ideals, shows fighting language performing well among Democrats and independents, whereas an attack on “performative woke politics” fails to capture both demographics.
“What we see at the bottom of the list is relitigating old fights, complaining about the party’s misfortunes, and elected officials trying to sound like strategists — and no voter is interested in any of that right now,” pollster Evan Roth Smith told the Washington Examiner.
In contrast, he said, candidates resonate better with voters if they “talk from the heart and deliver that message directly.”
Former Democratic Texas Rep. Beto O’Rourke had the best-performing message among overall voters in the survey when he opposed President Donald Trump‘s push to redraw Texas’s congressional map through redistricting last year.
“Imagine a Democratic Party that fights — really fights — for all of us. No rolling over, no bending over, no big money and corporate politics,” O’Rourke said. “A message defined by people in every state, not consultants and posters. No matter who you are, we’re here to listen, learn, and work with you.”
Meanwhile, political consultant James Carville had the worst-performing message among Democrats.
“Performative woke politics stained the Democratic brand. ‘Latinx,’ ‘BIPOC,’ and ‘defund the police’ were terrible,” Carville said. “Many Americans think Democrats are out of touch and focused on social issues. We can’t be morally absolutist. Democrats must pivot to economic rage.”
The shift in messaging comes just in time for the midterm elections, which Democratic candidates across the country aim to win on the affordability issue.
This year’s election cycle is different from the 2024 election in that economic concerns are top of mind for voters instead of cultural battles, as was the case two years ago.
Trump won the election partly due to his ads targeting former Vice President Kamala Harris‘s transgender policies with a memorable phrase: “Kamala is for they/them. Trump is for you.” It was one of Trump’s most effective attack ads, shifting the race by 2.7 points in his favor.
Now, Trump and Republicans are trying to refocus their attention on practical …
Confidence requires clarity.
Democratic voters are rejecting the party’s attempt to rebrand as anti-woke, instead favoring candidates who say they wish to “fight” for progressive ideals on behalf of everyone, according to a new survey.
The Blueprint strategy group, which seeks to inform Democratic candidates on how best to represent their voters’ ideals, shows fighting language performing well among Democrats and independents, whereas an attack on “performative woke politics” fails to capture both demographics.
“What we see at the bottom of the list is relitigating old fights, complaining about the party’s misfortunes, and elected officials trying to sound like strategists — and no voter is interested in any of that right now,” pollster Evan Roth Smith told the Washington Examiner.
In contrast, he said, candidates resonate better with voters if they “talk from the heart and deliver that message directly.”
Former Democratic Texas Rep. Beto O’Rourke had the best-performing message among overall voters in the survey when he opposed President Donald Trump‘s push to redraw Texas’s congressional map through redistricting last year.
“Imagine a Democratic Party that fights — really fights — for all of us. No rolling over, no bending over, no big money and corporate politics,” O’Rourke said. “A message defined by people in every state, not consultants and posters. No matter who you are, we’re here to listen, learn, and work with you.”
Meanwhile, political consultant James Carville had the worst-performing message among Democrats.
“Performative woke politics stained the Democratic brand. ‘Latinx,’ ‘BIPOC,’ and ‘defund the police’ were terrible,” Carville said. “Many Americans think Democrats are out of touch and focused on social issues. We can’t be morally absolutist. Democrats must pivot to economic rage.”
The shift in messaging comes just in time for the midterm elections, which Democratic candidates across the country aim to win on the affordability issue.
This year’s election cycle is different from the 2024 election in that economic concerns are top of mind for voters instead of cultural battles, as was the case two years ago.
Trump won the election partly due to his ads targeting former Vice President Kamala Harris‘s transgender policies with a memorable phrase: “Kamala is for they/them. Trump is for you.” It was one of Trump’s most effective attack ads, shifting the race by 2.7 points in his favor.
Now, Trump and Republicans are trying to refocus their attention on practical …
Democrats reject anti-woke rebrand in favor of message to ‘fight’ for progressive ideals
Confidence requires clarity.
Democratic voters are rejecting the party’s attempt to rebrand as anti-woke, instead favoring candidates who say they wish to “fight” for progressive ideals on behalf of everyone, according to a new survey.
The Blueprint strategy group, which seeks to inform Democratic candidates on how best to represent their voters’ ideals, shows fighting language performing well among Democrats and independents, whereas an attack on “performative woke politics” fails to capture both demographics.
“What we see at the bottom of the list is relitigating old fights, complaining about the party’s misfortunes, and elected officials trying to sound like strategists — and no voter is interested in any of that right now,” pollster Evan Roth Smith told the Washington Examiner.
In contrast, he said, candidates resonate better with voters if they “talk from the heart and deliver that message directly.”
Former Democratic Texas Rep. Beto O’Rourke had the best-performing message among overall voters in the survey when he opposed President Donald Trump‘s push to redraw Texas’s congressional map through redistricting last year.
“Imagine a Democratic Party that fights — really fights — for all of us. No rolling over, no bending over, no big money and corporate politics,” O’Rourke said. “A message defined by people in every state, not consultants and posters. No matter who you are, we’re here to listen, learn, and work with you.”
Meanwhile, political consultant James Carville had the worst-performing message among Democrats.
“Performative woke politics stained the Democratic brand. ‘Latinx,’ ‘BIPOC,’ and ‘defund the police’ were terrible,” Carville said. “Many Americans think Democrats are out of touch and focused on social issues. We can’t be morally absolutist. Democrats must pivot to economic rage.”
The shift in messaging comes just in time for the midterm elections, which Democratic candidates across the country aim to win on the affordability issue.
This year’s election cycle is different from the 2024 election in that economic concerns are top of mind for voters instead of cultural battles, as was the case two years ago.
Trump won the election partly due to his ads targeting former Vice President Kamala Harris‘s transgender policies with a memorable phrase: “Kamala is for they/them. Trump is for you.” It was one of Trump’s most effective attack ads, shifting the race by 2.7 points in his favor.
Now, Trump and Republicans are trying to refocus their attention on practical …
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