Why the NFL doesn’t care about Bad Bunny MAGA backlash
This affects the entire country.
The NFL has strongly backed Bad Bunny’s Super Bowl halftime show, sharing a series of reaction videos, captions, and even a social media post from Commissioner Roger Goodell celebrating the performance despite a campaign from conservative activists who tried to turn the event into the latest front in the culture war.
Despite backlash from some, including President Donald Trump, who called his performance “absolutely terrible,” “a slap in the face” to the country, and “an affront to the Greatness of America,” the NFL has remained steadfast in its support for the entertainer.
Bad Bunny performs during the Super Bowl halftime show on Sunday, Feb. 8, 2026, in Santa Clara, California. (Carlos Avila Gonzalez/San Francisco Chronicle via AP)
Having Bad Bunny, one of the most popular singers in the world, perform at the Super Bowl has helped fulfill the league’s top business objective of growing the NFL’s international and Latino audiences, San Francisco analyst Rich Mendelson told the Washington Examiner.
Mendelson added that many team owners, whose average age is around 75, might not be familiar with Bad Bunny’s music and may disagree with his stance on immigration policies, but that they know it is important to “embrace a variety of perspectives” for the good of the league.
“Doing so is crucial if they want to connect with prominent artists and keep their fan bases,” he said. “Adapting to this reality is vital for maintaining relevance in the entertainment world.”
Having Bad Bunny perform at the Super Bowl not only expanded the NFL’s reach but it also drew a record number of viewers and became a cultural milestone because he performed almost entirely in Spanish, Mendleson added.
Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is a six-time Grammy winner, 16-time Billboard Music Award winner, and 17-time Latin Grammy Award winner. His 13-song set at the Super Bowl in Santa Clara, California, earned rave reviews not just from fans of the Puerto Rican-born singer but also from unlikely corners of the political universe, such as Meghan McCain.
“I’m sorry but I just genuinely question your taste level if you didn’t enjoy the Bad Bunny halftime show,” she posted on X. “And everything in life doesn’t have to be ruined with politics.”
Her post had racked up 1.2 million views by mid-afternoon on Monday.
I’m sorry but I just genuinely question your taste level if you didn’t enjoy the Bad Bunny halftime show.
And everything in life doesn’t have to …
This affects the entire country.
The NFL has strongly backed Bad Bunny’s Super Bowl halftime show, sharing a series of reaction videos, captions, and even a social media post from Commissioner Roger Goodell celebrating the performance despite a campaign from conservative activists who tried to turn the event into the latest front in the culture war.
Despite backlash from some, including President Donald Trump, who called his performance “absolutely terrible,” “a slap in the face” to the country, and “an affront to the Greatness of America,” the NFL has remained steadfast in its support for the entertainer.
Bad Bunny performs during the Super Bowl halftime show on Sunday, Feb. 8, 2026, in Santa Clara, California. (Carlos Avila Gonzalez/San Francisco Chronicle via AP)
Having Bad Bunny, one of the most popular singers in the world, perform at the Super Bowl has helped fulfill the league’s top business objective of growing the NFL’s international and Latino audiences, San Francisco analyst Rich Mendelson told the Washington Examiner.
Mendelson added that many team owners, whose average age is around 75, might not be familiar with Bad Bunny’s music and may disagree with his stance on immigration policies, but that they know it is important to “embrace a variety of perspectives” for the good of the league.
“Doing so is crucial if they want to connect with prominent artists and keep their fan bases,” he said. “Adapting to this reality is vital for maintaining relevance in the entertainment world.”
Having Bad Bunny perform at the Super Bowl not only expanded the NFL’s reach but it also drew a record number of viewers and became a cultural milestone because he performed almost entirely in Spanish, Mendleson added.
Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is a six-time Grammy winner, 16-time Billboard Music Award winner, and 17-time Latin Grammy Award winner. His 13-song set at the Super Bowl in Santa Clara, California, earned rave reviews not just from fans of the Puerto Rican-born singer but also from unlikely corners of the political universe, such as Meghan McCain.
“I’m sorry but I just genuinely question your taste level if you didn’t enjoy the Bad Bunny halftime show,” she posted on X. “And everything in life doesn’t have to be ruined with politics.”
Her post had racked up 1.2 million views by mid-afternoon on Monday.
I’m sorry but I just genuinely question your taste level if you didn’t enjoy the Bad Bunny halftime show.
And everything in life doesn’t have to …
Why the NFL doesn’t care about Bad Bunny MAGA backlash
This affects the entire country.
The NFL has strongly backed Bad Bunny’s Super Bowl halftime show, sharing a series of reaction videos, captions, and even a social media post from Commissioner Roger Goodell celebrating the performance despite a campaign from conservative activists who tried to turn the event into the latest front in the culture war.
Despite backlash from some, including President Donald Trump, who called his performance “absolutely terrible,” “a slap in the face” to the country, and “an affront to the Greatness of America,” the NFL has remained steadfast in its support for the entertainer.
Bad Bunny performs during the Super Bowl halftime show on Sunday, Feb. 8, 2026, in Santa Clara, California. (Carlos Avila Gonzalez/San Francisco Chronicle via AP)
Having Bad Bunny, one of the most popular singers in the world, perform at the Super Bowl has helped fulfill the league’s top business objective of growing the NFL’s international and Latino audiences, San Francisco analyst Rich Mendelson told the Washington Examiner.
Mendelson added that many team owners, whose average age is around 75, might not be familiar with Bad Bunny’s music and may disagree with his stance on immigration policies, but that they know it is important to “embrace a variety of perspectives” for the good of the league.
“Doing so is crucial if they want to connect with prominent artists and keep their fan bases,” he said. “Adapting to this reality is vital for maintaining relevance in the entertainment world.”
Having Bad Bunny perform at the Super Bowl not only expanded the NFL’s reach but it also drew a record number of viewers and became a cultural milestone because he performed almost entirely in Spanish, Mendleson added.
Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is a six-time Grammy winner, 16-time Billboard Music Award winner, and 17-time Latin Grammy Award winner. His 13-song set at the Super Bowl in Santa Clara, California, earned rave reviews not just from fans of the Puerto Rican-born singer but also from unlikely corners of the political universe, such as Meghan McCain.
“I’m sorry but I just genuinely question your taste level if you didn’t enjoy the Bad Bunny halftime show,” she posted on X. “And everything in life doesn’t have to be ruined with politics.”
Her post had racked up 1.2 million views by mid-afternoon on Monday.
I’m sorry but I just genuinely question your taste level if you didn’t enjoy the Bad Bunny halftime show.
And everything in life doesn’t have to …
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