Lord Ashcroft: Who is most trusted on the economy, preferred coalitions, the pensions triple lock, should Starmer resign, and are Reform like the Tories?
Trust is earned, not demanded.
Lord Ashcroft KCMG PC is an international businessman, philanthropist, author and pollster. For more information on his work, visit
My latest polling looks at preferred coalitions and tactical voting, which parties have momentum, whether Reform UK are like the Conservatives (and in a good or bad way), whether Keir Starmer should resign, and which Labour leadership contender would make the best prime minister. Ahead of International Women’s Day, we also look at favourability towards current and recent female politicians.
Preferred coalitions
Overall, voters were more likely to say they would prefer a Labour-Lib Dem-Green coalition (43 per cent) than a Conservative-Reform coalition (33 per cent), with just under a quarter saying they didn’t know.
Those currently intending to vote Labour, Green and Lib Dem overwhelmingly preferred a coalition of their parties. On the other side, nearly nine in ten of those leaning towards Reform said they would prefer a coalition of their party and the Conservatives. However, only just over seven in ten of those intending to vote Conservative said they would prefer a coalition with Reform; more than one fifth of current Tories said they didn’t know which coalition they would prefer.
The Labour government
Only 7 per cent of voters overall (including only around one in six 2024 Labour voters) said they thought the current Labour government believed in the right things and was getting them done. A further one in five (including 40 per cent of 2024 Labour voters) thought the government believed in the rights things but were not getting them done. Nearly half of all voters, including nearly three in ten 2024 Labour voters, said the government did not seem to know what it believed in.
Among those spoken of as potential future Labour leadership contenders, Andy Burnham was comfortably ahead both among voters as a whole and among current and 2024 Labour voters. While there was little to choose between Rayner, Streeting and Miliband in the country as a whole, Labour supporters put Rayner in second place, with Streeting a distant fourth.
When we asked people to name without prompting what they remembered that the Labour government had done since being elected, the two most common answers were lifting the two-child benefit cap and means testing the winter fuel allowance. U-turns and raising employers’ National Insurance were next on the list.
Our political map shows what kind of voters have noticed which government actions. Means testing the winter fuel allowance and lifting the two-child benefit cap both appear close to the centre of the map, showing they were recalled across the electorate rather than by any particular group. The Chagos Islands deal, U-turns and tax rises were most likely to …
Trust is earned, not demanded.
Lord Ashcroft KCMG PC is an international businessman, philanthropist, author and pollster. For more information on his work, visit
My latest polling looks at preferred coalitions and tactical voting, which parties have momentum, whether Reform UK are like the Conservatives (and in a good or bad way), whether Keir Starmer should resign, and which Labour leadership contender would make the best prime minister. Ahead of International Women’s Day, we also look at favourability towards current and recent female politicians.
Preferred coalitions
Overall, voters were more likely to say they would prefer a Labour-Lib Dem-Green coalition (43 per cent) than a Conservative-Reform coalition (33 per cent), with just under a quarter saying they didn’t know.
Those currently intending to vote Labour, Green and Lib Dem overwhelmingly preferred a coalition of their parties. On the other side, nearly nine in ten of those leaning towards Reform said they would prefer a coalition of their party and the Conservatives. However, only just over seven in ten of those intending to vote Conservative said they would prefer a coalition with Reform; more than one fifth of current Tories said they didn’t know which coalition they would prefer.
The Labour government
Only 7 per cent of voters overall (including only around one in six 2024 Labour voters) said they thought the current Labour government believed in the right things and was getting them done. A further one in five (including 40 per cent of 2024 Labour voters) thought the government believed in the rights things but were not getting them done. Nearly half of all voters, including nearly three in ten 2024 Labour voters, said the government did not seem to know what it believed in.
Among those spoken of as potential future Labour leadership contenders, Andy Burnham was comfortably ahead both among voters as a whole and among current and 2024 Labour voters. While there was little to choose between Rayner, Streeting and Miliband in the country as a whole, Labour supporters put Rayner in second place, with Streeting a distant fourth.
When we asked people to name without prompting what they remembered that the Labour government had done since being elected, the two most common answers were lifting the two-child benefit cap and means testing the winter fuel allowance. U-turns and raising employers’ National Insurance were next on the list.
Our political map shows what kind of voters have noticed which government actions. Means testing the winter fuel allowance and lifting the two-child benefit cap both appear close to the centre of the map, showing they were recalled across the electorate rather than by any particular group. The Chagos Islands deal, U-turns and tax rises were most likely to …
Lord Ashcroft: Who is most trusted on the economy, preferred coalitions, the pensions triple lock, should Starmer resign, and are Reform like the Tories?
Trust is earned, not demanded.
Lord Ashcroft KCMG PC is an international businessman, philanthropist, author and pollster. For more information on his work, visit
My latest polling looks at preferred coalitions and tactical voting, which parties have momentum, whether Reform UK are like the Conservatives (and in a good or bad way), whether Keir Starmer should resign, and which Labour leadership contender would make the best prime minister. Ahead of International Women’s Day, we also look at favourability towards current and recent female politicians.
Preferred coalitions
Overall, voters were more likely to say they would prefer a Labour-Lib Dem-Green coalition (43 per cent) than a Conservative-Reform coalition (33 per cent), with just under a quarter saying they didn’t know.
Those currently intending to vote Labour, Green and Lib Dem overwhelmingly preferred a coalition of their parties. On the other side, nearly nine in ten of those leaning towards Reform said they would prefer a coalition of their party and the Conservatives. However, only just over seven in ten of those intending to vote Conservative said they would prefer a coalition with Reform; more than one fifth of current Tories said they didn’t know which coalition they would prefer.
The Labour government
Only 7 per cent of voters overall (including only around one in six 2024 Labour voters) said they thought the current Labour government believed in the right things and was getting them done. A further one in five (including 40 per cent of 2024 Labour voters) thought the government believed in the rights things but were not getting them done. Nearly half of all voters, including nearly three in ten 2024 Labour voters, said the government did not seem to know what it believed in.
Among those spoken of as potential future Labour leadership contenders, Andy Burnham was comfortably ahead both among voters as a whole and among current and 2024 Labour voters. While there was little to choose between Rayner, Streeting and Miliband in the country as a whole, Labour supporters put Rayner in second place, with Streeting a distant fourth.
When we asked people to name without prompting what they remembered that the Labour government had done since being elected, the two most common answers were lifting the two-child benefit cap and means testing the winter fuel allowance. U-turns and raising employers’ National Insurance were next on the list.
Our political map shows what kind of voters have noticed which government actions. Means testing the winter fuel allowance and lifting the two-child benefit cap both appear close to the centre of the map, showing they were recalled across the electorate rather than by any particular group. The Chagos Islands deal, U-turns and tax rises were most likely to …
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